Optimising your dentistry’s website
For many years dentists relied heavily on their location and word of mouth to promote their businesses, however being a dentist is not simply about providing a good quality service, it is about people being able to find you. Online marketing for dentists has become so important and there are so many different things that you can do to improve your visibility online, one of these things is having a well constructed website. This article will talk about some of the ways in which you can improve the website for your dentistry.
Don’t keyword stuff
Keyword stuffing is a pain for users to read and also it is not necessary and will not help your website in search engine rankings. Remember that your website is for humans to use and should not be designed for the sole purpose of being optimised completely for search engines, if you do this you risk putting off customers and making them distrust your brand and website.
Keywords are important however, but it is important not to overuse them and to realise that search engines work do not require an exact match to find a result. They also use variations of words to help find websites.
Optimise for mobile devices
With the use of mobile devices increasing exponentially it is no surprise that sites optimised for mobile devices are ranking higher in search engines, therefore it is really important that you can provide a great user experience on mobile devices too. You should see this as an opportunity to show your potential clients that you are serious about your website and also as part of providing the best possible service.
Get URLs right
URLs are often used by search engines to determine page rank, your website should have a short URL and should be in some way descriptive of what you offer, for example if your dentistry was called Cornwall Orthodontics, perhaps a URL like “Cornwallortho” would be a good option.
Increase the speed of your website
Search engines like Google have put a big emphasis on site speed and it has become a huge ranking factor for websites. Search engines are all about the most relevant content and user experience and the speed with which potential customers can access your website. Remember that a potential customer that can’t access the information they want on your site will simply click back and go to the next best search result.
Breathe Online Marketing
Old Bakery Studios
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01872 248 376