If you're already marketing your business online with a business website, that's cool. If you are just now getting a small business website design, here are some simple (and free) tips to remember that can make your business site a lead gathering machine, and a huge asset for your business.
Even if you have just hired a website design firm, now is the time to give them the guide they need to create you an excellent website that will work for a living. If you currently have a business website that isn't delivering to you leads and contacts every day, there is definitely hope. If you take the action required to turn your existing website around, I can guarantee you that it will become a perfect addition to your marketing initiatives.
K.I.S.S - Keep It Simple, Stupid!
Do not use fancy graphics, animations, wild colors and anything else that distracts from your main business. Study after study has shown that what some website designers regard "beautiful" are only an excuse for the viewer to click away and visit a competitor's site. Don't annoy your visitors.
Have Relevant and Timely Information
Keep in mind, your visitors look to you to solve a problem. They seek information from you before they will spend any money with you. If your website has the information they want (and not just items or services for sale), the possibilities get much better that they will turn from viewers into clients and customers who buy what you have to offer. This is a component of small business website design.
Get Their Email Addresses
It's a well-known fact that the money is in the list! Although a visitor doesn't make a purchase on the initial visit to your website, if you can get their email address you can show your business in front of them for months to come by sending short, relevant and timely emails letting them know about your discounts, sales, etc.
Put Your Best Stuff "Above The Fold"
This term came from the newspaper industry. "Above the fold" means what you see when you first pick up a newspaper - without unfolding it. The same is true for your business website - what first shows up on the screen after a viewer opens your website.
Important information like a business name, what products or services you provide, your store location, hours of operation and a phone number are all essential bits of information that MUST appear above the fold.
If your clients have to search for basic details about you and your products, it is very likely they'll leave quickly.
Put these great tips to work and you will get a small business website design that will work for you!
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